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Short answer: in most cases, no. Your business should own its Google Ads account, while your agency or specialist gets the access needed to manage it. That arrangement gives you control over billing, history, audiences, conversion data and the ability to change providers without rebuilding your advertising setup from scratch. Account ownership is not the same as day-to-day management. An agency can do the work, make recommendations and be accountable for results witho

Your ecommerce team may look busy while the business stays stuck. SEO is publishing articles, paid media is buying more clicks, merchandising is changing product pages, and email is sending campaigns. Yet conversion is flat, margins are unclear, and customers rarely come back. That gap often points to silos: teams working toward separate goals without a shared view of the customer or the commercial outcome. The problem isn’t that every channel needs to do the same job. I

If you’re asking, “Shopify duplicate URLs: how do I stop them from getting indexed?” the short answer is: first find out which URLs are duplicates, then decide whether they need a canonical tag, a noindex directive, a redirect, or no action at all. Blocking URLs in robots.txt without a plan can make the problem worse. Shopify handles some important SEO basics automatically, but it cannot decide which pages matter most to your business or fix every issue created by a them

Generative engine optimization (GEO) is often presented as the next big thing after search engine optimization. That framing can make it sound like businesses need to throw out their SEO strategy and start again. They don’t. GEO builds on many familiar B2B SEO SEO practices, but it puts a different outcome in focus: being understood, trusted, and potentially included in answers generated by AI search interfaces. The distinction matters because a page can perform well i

Your ad dashboard says the campaign is working. Revenue is up, return on ad spend (ROAS) looks healthy, and the graphs are heading in the right direction. Yet there is less cash in the bank than you expected. This is a familiar frustration for ecommerce businesses. It usually doesn’t mean the dashboard is lying. It means ROAS is answering a narrower question than the one you really care about. ROAS compares attributed revenue with advertising spend; it does not tell you

Faceted navigation is the set of filters shoppers use to narrow products on an ecommerce site. A clothing store might let customers filter by size, colour, brand, price and material. A furniture retailer might offer filters for room, dimensions, style and availability. These filters can make shopping faster and help customers find the right product. But they can also create a large number of URLs—many of which offer little value to searchers. That is where faceted naviga

By the Editorial Team | October 15, 2026 | Contact the editorial team When someone asks an AI-powered search tool to compare business insurance providers, the answer may draw on more than the providers’ own websites. Depending on the tool and the question, it may also use reviews, industry publications, business directories, public documents, and other pages it can retrieve or has learned from. That does not mean every AI answer uses the same sources—or that a bus